My journey with marketing and communications began during my undergraduate studies in France, where I discovered my passion for combining creativity, strategy, and storytelling to connect with audiences.

In 2023, I launched an entrepreneurial venture, selling products online and gaining hands-on experience in branding, copywriting, and digital advertising. However, I soon realized that my true passion lay in football and basketball. This discovery inspired me to pivot my focus and apply my marketing skills to the sports industry, where I could combine my love for the game with my creative expertise.

My entrepreneurial journey isn’t over, though. I had been working on launching a streetwear brand in September 2024, but I decided to put this project on hold due to my arrival in the United States in August. My priority now is to further develop my marketing and communication skills to secure a sports-related internship and build a career in the industry I’m passionate about.

Last summer, I interned with NANTES ATC Basketball 3×3 (2024 Vice-champions of France) where I contributed to media partnerships, content creation, event coordination, and sponsorship development that allowed us to work with Puma Basketball and other businesses . This experience deepened my understanding of the sports business landscape and further fueled my drive to innovate within the industry.

Currently, I’m pursuing a double degree in Integrated Marketing Communications at the University of West Alabama and working as a social media coordinator, contributing to my university’s athletic department, and building my portfolio with creative projects focused on football and basketball.

My career dream is to work with a professional/college basketball or football team, collaborating with passionate professionals to elevate sports branding and fan engagement. I’m always eager to learn from others, take on challenges, and make a meaningful impact in the sports world!